Some Guidelines in Designing a Law Firm Website
You would want your law firm website to be effective and get the results you wanted, and for this, a solid design is needed that will draw attention from your potential clients and let them stay longer on your site. In order to achieve your results, there are some design guidelines that you can follow. You can unleash your creativity when following these not so difficult tips as it seems to be.
Our first pointer is that you stick with a simple website design because bear in mind that if a person needs a lawyer, he or she is ready to get down to business. Note that a clean and easy to navigate website will lead your potential client to a better understanding of your services and will encourage the person to decide fast if you are the right lawyer for her or his situation. For example, there is a firm that specializes in Injury Law named DeSalvo Law and it created a site specifically for the purpose.
In order to simplify your website design, you can utilize large headers and put colors that are contrasting, you can shorten long paragraphs, you can use white space that will separate content, you can lessen the overall amount of text, and you can use powerful images as combination with your text to convey a message. Your main objective in designing your website should be that you are able to get to the point and relay your message quickly by being simple and direct of your communication and presentation.
Nowadays, designers know that websites have to be mobile friendly so as to make a site effective in search engine machines, and this is another pointer when you design your website. The supporting facts that should lead you to have a mobile friendly website are that 64% of adult cell phone owners are using their smart phones to go online, in the same manner as 34% of mobile internet users use their smart phones as the number way of going online. It is a fact that these percentages are increasing nowadays, and so if your law firm has a website that is not mobile friendly, the probability is you are losing already potential customers.
It is advisable that you law firm’s website is well organized in content and has a clear call to action, and this means seamless and easy to use through proper placement of content, and this is another tip to have an effective law firm website. The content that is referred here is anything that is not just visual, and this means blog posts, press stories, the profile of the lawyer and also a scripted video would be good.
Some rules of design can be applied, such as not using legal jargon, or writing sentences that are short and simple and using white space to break up large blocks of text.