Inexpensive Custom Auto Accessories

There is a big market out there and a thousand and one ways to reach out to them. But where does one start? Short of coming out with an expensive billboard that might not give you the immediate results, what other options are there?

One of the easiest ways to build your consumer base is to have your brand seen in public places and transportation such as buses, trains, and cabs is through inexpensive custom auto accessories like bumper stickers and decals. Many guerrilla marketers and small independent brands working with limited budgets have found success with these cheap promotional items, which have become trustworthy marketing materials. Another way to reach out to an audience that is always on the move is through accessories like shades, door signs, license plate holders, and antenna balls. Diminutive they may be, but these custom auto accessories are the kind of objects that will get your brand seen not just by your recipients but every commuter they pass.

It also helps to get your logo in the hands of the people you want to reach. Some pocket-friendly accessories like plastic and metal key chains are inexpensive ways to be seen up close. Unlike other custom auto accessories like shades, door signs, stickers, and decals that offer fleeting images, getting your logo in the line of vision of your market will help you build stronger brand recall. For a more specific audience like auto enthusiasts, accessories like flashlights, toolkits and safety products are good ways to be around. Car dealers, gasoline stations, and automotive repair shops can promote their services through custom auto accessories like promotional tire pressures, utility kits, Swiss army knives, air fresheners, and car care sets.

For other practical giveaways that will people will use over and over, travel mugs and CD holders are useful gifts that will give you much logo exposure. These are more expensive than most auto accessories, and are highly recommended corporate gifts for regular clients.

So keep your promotion on high speed. There’s a wide range of auto accessories you can add your logo to.

Why Auto Accessories?

The market for auto accessories is huge and there is a reason for it. Auto accessories are an extension of our personality. These accessories enhance the look of our vehicle, they protect the vehicle, or they do both. Accessories are part of what makes the vehicle unique to you. There are plenty car accessories, both interior and exterior, to satisfy your automotive accessories needs.

Starting with the interior of the car, most of us think of the sound system. If the car has a good sound system then life is good. Next we consider auto interior protection.

This protection can be special car mats to hold the road debris and keep the mess off the floor. These mats may be plastic trays, or just nice rubber mats. If we have a little extra cash and want to give ourselves a little extra pampering, we go with the super thick 48 oz. car mats.

Next we consider seat cover protection. The type of seat cover protection is a statement to who we are. If we have a vehicle that spends a lot of time on trails and in the woods then we will choose a polycotton product. Something that can take the abuse of a rough ride. If we are into the look and feel of the seat cover then we will choose a micro suede, velour, or some fabric like that. If we want something in between then we are likely to choose a saddle or tweed fabric to enhance the interior look.

For those of us that want to kick the look of the interior up a notch we will choose a dashboard addition, something in wood or metal would be nice. Perhaps we want to add a dash mat to cover the cracks of a worn out dash. Dash mats can be personalized with team logos and other personal identifiers.

What about auto exterior accessories. Auto body kits are available for most models. You can add the whole kit or go with an accent. Maybe headlight covers, mirror covers, a car hood scoop, you get the picture. Maybe spiff up the wiper blades, add some window graphics, or change the look of your wheels. Even adding a gas cap cover adds flare to your vehicle.

Auto accessories provide good looks, help maintain auto care, and add protection to your vehicle investment. You spend a lot of time in and around your car so why not give it some aftermarket accessories attention.

Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.