Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

The Importance of Auto Accessories

Auto accessories play a key role in smartening up a vehicle and keeping it looking top notch. These accessories are supplementary components that improve the capability of a vehicle, and in fact play a cardinal role in the entire process of auto care.

Car Care:

Car care involves comprehensive care and attention to interior and exterior accessories, body, tires, engine and other mechanical parts. This is necessary to keep the vehicle in top performance and appearance.

Interior car accessories may include dash covers, car seat covers, mirrors, shifter knobs, aftermarket steering wheels, steering wheel covers, fuel consumption meters, window tint film, stereo system, mobile video or DVD players, floor mats, and air fresheners.

Car seat covers can be purchased in various materials and designs, depending on one’s preference. These include leather seat covers, sheepskin seat covers, custom car seat covers and infant car seat covers.

Exterior accessories may consist of styling body kits, spoilers, sports mirrors, head and tail light covers, car hood shields, car bras, window visors, car covers, a sunroof, wiper blades, hood scoops, window graphics and wheel caps.

Truck or SUV care:

Undertaking regular care of one’s truck or SUV is naturally very important to keep it in top form. This may also involve sourcing and storing various new or second hand truck accessories, depending on the significance or rarity of the parts required.

Some specialized truck accessories include customized truck covers, novelty hitch covers, pickup truck bed covers, and tonneau covers.

Benefits of Auto Accessories:

Auto accessories provide smart looks to a vehicle. If they are of good quality and taste they provide embellishment to a point where a vehicle would look plain and incomplete without them.

The roles of auto accessories are twofold; not only do they smarten up a vehicle, but also help protect the vehicle’s parts from wear and tear. A good example would be how seat covers protect the seats of a vehicle from body wear and the sun, and how a steering wheel cover not only protects the steering wheel from wear, but provides a good grip for the driver.

Buying Auto Accessories:

Today with the internet, auto accessories can easily be purchased or ordered online. With such a vast array of online auto accessory stores, you can be sure to find exactly what you are looking for.

Shopping For Auto Accessories Online

If you are shopping for auto accessories and parts, buying online makes sense for a variety of reasons. Online parts and accessories retailers offer the largest selection, and usually cheaper prices. In addition, shopping online for auto accessories saves an enormous amount of time and energy. After all, who wants to visit one auto parts store after the next in search of a particular part or accessory?

And when you shop online, you cut out the middleman, creating the potential for big savings. It’s also easier to compare prices, guarantees and refund policies side by side when shopping online, as well as locating product reviews posted by other buyers. This is an excellent way to make sure you don’t get stuck with a part or accessory that does not fit properly, or buy from a company that is unreliable.

No matter how well made auto parts are, with time they can deteriorate through normal wear and tear and eventually need replacement. In fact, normal wear to individual auto parts causes more car problems than any other means.

Simple parts such as alternators, catalytic converters, belts, fans and headlights are all easy to replace and relatively inexpensive, however, they are some of the most commonly purchased auto parts because of excessive wear and tear.

But no matter if you simply need to purchase a fan belt, or an entire rebuilt transmission, shopping online for parts and accessories is sure to be more convenient and quite possibly, less expensive.

Most online parts and accessories web site have a simple search function which allows the user to locate the exact part or accessory they need in just seconds. There’s no need to traverse the entire web site, and read every page in order to find out if they have what you are looking for; you simply enter the item’s name in the search box and you’ll have your answer in a matter of seconds.

Compare this convenience to shopping via telephone; you may have to contact four or five different auto accessory stores, and be put on hold many times, so that a store employee can “check in the back” to find out if they actually have the part you need. And because the Internet is open 24 hours a day, seven days a week, you never need to concern yourself with whether the parts dealer is open.

But besides the convenience and time-saving aspects of buying car parts and accessories from the comfort of your own PC, by far the greatest advantage of shopping online is the ability to compare prices, features, warranties, and other important information in a side-by-side format. This makes it simple for you to see all of the options available to you at one time, and thus, make a better decision about which part to buy, and which dealer to buy from.

If you are still shopping for auto accessories at the brick and mortar parts stores, consider saving yourself a great deal of money, time and frustration by purchasing your auto accessories online.

Online retailers have made it easier than ever before in history to shop for auto accessories and parts from the comfort of your own home, cutting out the middleman, and providing you with the widest choice of options to replace your cars parts or accessories.